| A1 | Alternative channels to services |
| A2 | Always-on connectivity |
| A3 | Availability of funding |
| A4 | Advertising and branding |
| A5 | Backward compatibility |
| A6 | Competing and developing technologies |
| A7 | Consumer awareness and expectations |
| A8 | Consumers’ willingness to pay for mobile services |
| A9 | Business alliances |
| A10 | Convergence of devices |
| A11 | Convergence of industries |
| A12 | Corporate phone policies |
| A13 | Cultural trends |
| A14 | Demand for entertainment |
| A15 | Development of applications and new and advanced services |
| A16 | Divergence of devices |
| A17 | Enabling technical drivers |
| A18 | Entrepreneurialism (primarily, application development) |
| A19 | Entry barriers |
| A20 | European regulation policy |
| A21 | Everyone: availability of services |
| A22 | Everywhere: Reach of services |
| A23 | Health and environmental issues |
| A24 | Implementation of location based services |
| A25 | Increasing mobility |
| A26 | Industry standardization |
| A27 | Infrastructure sharing |
| A28 | Internet usage |
| A29 | Market competition |
| A30 | Mobile applications integrated into corporate information systems |
| A31 | Network and device interconnectivity |
| A32 | Network coverage |
| A33 | Personalisation of services, devices and interfaces |
| A34 | Pricing |
| A35 | Privacy and data protection |
| A36 | Profit sharing model between operators and wireless service providers |
| A37 | Purchasing power |
| A38 | Guarantees for quality and speed of mobile services |
| A39 | Roaming of services |
| A40 | Shortage of devices |
| A41 | Trialability |
| A42 | Usability of services and devices |
| A43 | Volatility in the hi-tech equity markets |
| A44 | Shortening development cycles |